Green Key Supports Retailers

Just thought I would ad something that was a bit positive. The news is a couple of weeks old, but I just found out about it today, and was quite happy. Green Key Books is doing a fine job on conecting with retailers. And I have to add that my personal experience with them has been great. Thanks!
~Shane

Here's a reprint of the news release...

GREEN KEY BOOKS NEWS RELEASE

PUBLISHER SUPPORTS INDEPENDENT RETAILER WITH TELEVISION ADVERTISING - 01/18/05

January 18, 2005—Holiday, FL—Green Key Books recently produced two television commercials for GOD’S WORD™ Translation that promoted the two locations of Sweet Spirit Christian Bookstores in Marietta, Georgia.

Store manager Bob Camp was thrilled with visibility the ads brought to the Sweet Spirit stores. “We had quite a few new customers come in to our store because they saw the ad on television,” said Camp. “In October our sales were quite down. We’d been losing much of our business to big box stores and online retailers. We were facing a loss for the year; but this ad campaign gave us a huge boost. Spiritually, it was a big encouragement to us and an answer to prayer.”

“We are very pleased with the success of the advertising campaign that we test marketed in the Atlanta area and the lift it gave to Sweet Spirit Christian Bookstores. We are committed to working with independent retailers to creatively promote our products while driving business to their stores,” said Peter Castor, president of Green Key Books. “We are thankful for the significant contributions independent retailers make to the Christian retail industry. They are an integral part of the success of our business.”

The advertising campaign featured two original thirty-second commercials that ran more than 300 times on cable networks Fox News, Home and Garden Television (HGTV), Lifetime and The Learning Channel (TLC) in the Atlanta, Georgia area.

Each cutting edge spot was filmed on location in New York City. One featured a twenty-something female discussing her realization of God’s purpose for her life and the other featured a young male businessman discussing the importance of God’s Word in his life. The spots concluded with the name and contact information for Sweet Spirit Christian Bookstores.

GOD'S WORD® Translation continues to gain momentum as people everywhere discover its natural English language and easy readability.